As part of the promotion of domestic tourism, Kerala Tourism is conducting road shows in the major cities and metros in the country. The road show conducted at Soorat and Ahmedabad had an excellent response according to Mr. Alkesh Kumar Sharma, Director, Kerala Tourism. Kerala receives maximum number of tourists from Gujarat. It is in this background that the shows were conducted in Gujarat. According to Mr. Alkesh Kumar Sharma, Kerala tourism has developed various campaigns to attract domestic tourists.